This yr, vacationers are headed for the hills. Big Sky, Montana has been named because the high trending destination for 2026, as per a new report from Expedia, Hotels.com and Vrbo.
The report ranks 10 trending world locations primarily based on elevated flight and lodging searches on Expedia from 24,000 world vacationers during the last yr.
Big Sky, a Rocky Mountains city an hour away from Yellowstone scoring first place on the record might sound random, but it surely has “long been recognized for world-class out of doors recreation, snowboarding and snowboarding within the winter and climbing, mountain biking and rafting in the summertime,” Melanie Fish, travel knowledgeable for Expedia, Hotels.com, and Vrbo informed CNBC Make It.
Other be aware-worthy options embrace the city’s growing culinary panorama, neighborhood and cultural occasions, and different household-pleasant actions.
These are the highest 10 hotspots for vacationers within the upcoming yr and how a lot search curiosity has risen from 2024:
- Big Sky, Montana, USA: 92% increase
- Okinawa, Japan: 71% increase
- Sardinia, Italy: 63% increase
- Phu Quoc, Vietnam: 53% increase
- Savoie, France: 51% increase
- Fort Walton Beach, Florida, USA: 45% increase
- Ucluelet, Canada: 44% increase
- Cotswolds, U.Ok.: 39% increase
- San Miguel de Allende, Mexico: 30% increase
- Hobart, Australia: 25% increase
There has been a surge in curiosity in touring to Japan in recent times, and a few cities like Kyoto have even launched vacationer taxes to control the crowds, (*1*)CNBC reported.
“What we see in Okinawa is that they are taking proactive environmental measures like coral reef restoration, they’re moving towards a decarbonized economy by using renewable energy sources,” Fish defined. “They’re celebrating local heritage and making sure visitors have educational opportunities.”
Sardinia took third place on the record, and elements of its area are even thought of a “Blue Zone”—an space of the world the place people are likely to reside exceptionally long lives.
Sardinia additionally boasts of lush, scenic seashores and is commonly touted as “the Maldives of Europe.”
“Expedia doesn’t feel like it should or could be the arbiter of where travelers should visit or should want to visit, but we do play a role in informing travelers of what’s happening in the places that they’re making plans to travel to,” Fish mentioned.

